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Wacoal grows product offer

Japan headquartered leading lingerie group Wacoal has announced it is introducing a new luxurious lingerie line to add to the market leading Wacoal America range.

Launching internationally from July, the new Wacoal line, designed in Europe, will offer the same fabulous fit, quality and comfort synonymous with the Wacoal brand, but offering a more premium and fashion look, with different shapes, fabrication and a European flair.

The new extended Wacoal collection has combined influences from both the East and West, with a blend of unique design and creativity, coupled with the innovation and quality that is the hallmark of its Japanese parent. The collection will range from high quality and stylish everyday lingerie solutions to indulgent, yet accessible up to the minute fashion pieces.

A global launch event will be held for the new Wacoal brand in central Paris in July, just preceding Mode City. This event will showcase the entire Wacoal line exclusively for the first time. A further announcement will also be made at the event.

Mr Yuzo Ide, Managing Director of Wacoal Holdings Corp said: “I am very excited to see the launch of our extended Wacoal collection. It has been our vision to develop a leading premium intimate apparel brand across the world, so this launch marks a significant milestone in our history. Wacoal has many loyal customers all over the world and we hope that this new development will build many new relationships too. We will continue to strengthen the style, innovation, quality and standard of all of the collections in the Wacoal group, in order to offer women across the world the best intimate apparel.”

Introducing a preview of the stunning SS15 collections, we unveil the effortlessly elegant collection Marquise. Luxurious yet delicate let the floral lace adorn your body. To add to its enticement Marquise is available in a variety of lavish and timeless colours including black, cream pink and tropical green. Wear the classic underwired bra which is available from a 34B-36E with a choice of fabulous fitting co-ordinates which includes brief, short or tanga. Or try the balcony bra available from a 32B-36DD or push up contour bra style also available from a 32A-36DD. To complete the collection the stunning Marquise chemise can be layered over the top available in black and cream pink from sizes S-L.


Opulent styling with sumptuous embroidery we introduce you to Dahlia. Launching in three plush colours of intense rose pink, blush and leaf green, wear the padded balcony bra available from a 32B-36DD with a choice of brief, short and thong from S-XL. Alternatively for another refined look which offers impeccable fit wear the classic underwired bra available from a 34B-36E or triangle bra from a 34A-36D.