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Wacoal To Support Selfridges New Body Studio

Wacoal has revealed it will be supporting the world’s leading department store Selfridges for the launch of its Body Studio in April this year. The Body Studio will be Selfridges biggest ever new development in terms of floor space and will feature women’s lingerie as well as lounge, sleepwear, swim, hosiery and sports.

The Body Studio will span over 37, 000 square feet of Selfridges Oxford Street store and provide customers with an environment in which they can celebrate their confidence, bodies and wellbeing. More specifically, featured within the new area will be a lingerie fit studio - to provide customers with a professional lingerie fit experience.

Wacoal has confirmed it will be supporting Selfridges throughout the launch of the studio, featuring across the store wrap as well as in a key position window display.

Ann-Marie Manley, Head of Marketing said: “We’re really excited for Selfridges to launch its Body Studio and its lingerie fitting area in particular. The fit of our lingerie is absolutely paramount so it’s fantastic that Selfridges have recognised just how important this is for women when they are trying on and buying a new bra. Wearing a bra that fits you perfectly can totally transform the way you look and feel and it gives you so much body confidence. Whether they are shopping for a new everyday bra or something more special, we hope that all Selfridges customers will leave the Body Studio feeling totally supported.”

In addition to Wacoal, sister brand Fantasie will also feature in Selfridges Body Studio.