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Wacoal Unveils Selfridges Window Display to Celebrate the Body Studio

Wacoal has unveiled its incredible window display in Selfridges Oxford Street which celebrates its new Body Studio. The Body Studio which features a large area for lingerie and lingerie fitting, alongside swimwear, nightwear and sportswear collections, launched in April and is Selfridges biggest ever new development in terms of floor space.

The stunning window display celebrates Selfridges everyBODY campaign and features some of Wacoal’s best-selling lingerie collections. Appearing in a subtly styled and synchronised setting are Wacoal’s beautiful Embrace Lace collection in black and elegant Vision collection in black and rose tan.

Ann-Marie Manley, Head of Marketing said: “We’ve really enjoyed supporting Selfridges with the Body Studio so far and now the window display is a great opportunity for us to raise the profile of the Wacoal brand even further. We think the delicate and feminine look of the window display reflects the premium style of Wacoal’s collections perfectly. We are sure this will entice consumers into the store and encourage them to visit the lingerie area.”

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