Designed to contour and shape, Wacoal’s Back Appeal collection is renowned for its innovative back and side smoothing qualities, using a unique microthin spacer fabric band, specially designed to minimise bulges. Explore our variety of silhouette-smoothing bra styles, championing support for the every day.
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- Discover luxurious Lingerie and sculpting Shapewear
LOVE HOW YOU FEEL IN BACK APPEAL
VIEW NOW‘Your solution for back and side smoothing’
FIND YOUR PERFECT BRA STYLE
Classic Underwire Bra
Intentionally crafted with our iconic back smoothing technology, our Classic Underwire Bra is a wardrobe staple for everyday support. Enhance your figure with our bestselling bra style, showcasing a classic frame and comfortable sleek cups with hidden slings to shape and support the bust.
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Wire Free Bra
For soft and comfortable support, our Wire Free Bra is a lingerie essential, featuring our unique fabric in the band to target the back and sides for a sleek silhouette. This non-wired bra style showcases seamless two-ply cups with hidden slings for ultimate comfort without compromising on support.
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Front Fastener Bra
Experience the innovation of our signature back smoothing technology with Back Appeal’s Front Fastener Bra. This racerback style features smooth supportive cups with a low plunging centre and a barrel front closure that makes every day dressing convenient and versatile.
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"Excellents maintien et confort. C’est probablement le soutien-gorge le plus confortable que j’ai jamais eu !"*
"Le meilleur soutien-gorge qui soit !"*
*Avis client vérifiés par des détaillants indépendants
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VOIR BACK APPEAL
Découvrez notre collection de soutiens-gorge lissants pour le dos signée Wacoal, conçus pour dessiner une silhouette impeccable.
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LATEST LINGERIE
Découvrez notre collection de soutiens-gorge lissants pour le dos signée Wacoal, conçus pour dessiner une silhouette impeccable.
EXPLORER