Designed to contour and shape, Wacoal’s Back Appeal collection is renowned for its innovative back and side smoothing qualities, using a unique microthin spacer fabric band, specially designed to minimise bulges. Explore our variety of silhouette-smoothing bra styles, championing support for the every day.
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- Discover luxurious Lingerie and sculpting Shapewear
LOVE HOW YOU FEEL IN BACK APPEAL
VIEW NOW‘Your solution for back and side smoothing’
FIND YOUR PERFECT BRA STYLE
Classic Underwire Bra
Intentionally crafted with our iconic back smoothing technology, our Classic Underwire Bra is a wardrobe staple for everyday support. Enhance your figure with our bestselling bra style, showcasing a classic frame and comfortable sleek cups with hidden slings to shape and support the bust.
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Wire Free Bra
For soft and comfortable support, our Wire Free Bra is a lingerie essential, featuring our unique fabric in the band to target the back and sides for a sleek silhouette. This non-wired bra style showcases seamless two-ply cups with hidden slings for ultimate comfort without compromising on support.
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“Very supportive and comfortable. Might be the most comfortable bra I’ve owned.”*
“Best bra ever!”*
*all reviews have been verified by independent retailers
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DISCOVER BACK APPEAL
Explore Wacoal's collection of back smoothing bras designed to create a flawless foundation.
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